Electrotwist

Real Estate Marketing

How Selling Real Estate is like Selling Water Sports.

Selling real estate is not an easy task, neither is selling fishing charters or renting pontoon boats. So how is selling real estate like selling clients on booking a fishing charter or renting a pontoon boat? Believe it or not but there are some similarities and things you can learn from selling water sports that can apply to selling real estate.

First, lets see the similarities in selling fishing charters. Imagine looking for a fishing charter on Google, there are a ton of them for “charters in Destin“. They all basically offer the same service, like most realtors offer the same services as other realtors. So how do they distinguish themselves from other charters online and off? First they dress the part. There is a charter captain in Destin who really dresses the part. He has a khaki jacket and khaki pants and looks like a professional boat captain, not a dirty old captain but a professional captain. And even though there are fifty or more boats at the harbor, anyone walking along the boats will easily notice him and think to themselves, “I want to fish with that guy”. Second, online he embraces reviews and puts his best foot forward with his web presence. He sells the sizzle of the adventure with his website and really sells the amenities as well. Not being a hard core fisherman, I really appreciated knowing about the reliability of the boat, the boat’s air conditioning and the full size toilet in case I get sea sick. But most importantly he knows that since I booked a fishing trip with him before, I will probably book again next time and will also share my experience with my friends, etc. So even though the fishing trip was ending or complete, he provided a first class experience for the entire process. It did not end once he had the deal.

Now renting pontoon boats out is similar as well but slightly different from fishing charters. The putting your best foot forward on the internet is the same but unlike fishing charters where the captain was trying to sell clients on selecting his charter, the pontoon boat rental company has numerous boats of different makes and age so he is just wanting to sell clients on renting a boat from his company and he doesn’t care which one they rent as long as it is from him. So he sells the sizzle of having a huge selection and surely has one for you or your family and accompanies that message with some insight to issues people have with renting pontoon boats in the area to show his in depth knowledge of industry therefore, building trust with the potential client. Upon your return from your first class outing, he will take your picture while you are still smiling from the great time and share it on social media sites so you will in turn send it out to yours.

In these two examples of how these businesses are similar to selling real estate you will notice they go through a few extra details that are above and beyond. All this for a payday from a client that is in the several hundred dollar range. Why? Because they have to to compete, they take pride in their services and it is all about leveraging every opportunity to ensure the next will come. Now image doing similar in your real estate business where the paydays are a lot bigger. I hope this helps inspire you to take the extra step with your business.

GEO Targeting Local Real Estate Markets

In today’s real estate marketing world there is a lot of competition from large brands that infringe on local real estate agents which puts pressure on local agents to advertise with them which in return makes the brand even stronger.  But there is some good news, these large brands actually have it tougher because they are competing in all local markets whereas a local realtor can focus just in his or her market.  So how do you beat these brands?  Here is a sample of how you can use GEO targeted keywords in your website content to help boost your local rankings if you were targeting Destin Florida real estate.

1)  Use different variations of keywords among your pages.

i.e.  Destin Real Estate, Destin FL real estate 

2) Use different GEO targeting traffic driving keywords that aren’t quite as competitive as the terms above.

i.e. homes for sale in Destin Florida, homes for sale in Destin Fl

3)  Make sure to have your local address listed on your website.

4)  Have a local phone number on your website.

5)  Join local organizations like the local Chamber of Commerce. Click here for an example of local chamber.

While the Destin real estate market may be different from your market, you can use the differences to strengthen your marketing.  Use inside knowledge of of communities or condo complexes that are really hot and geo focus those areas.  Large brands usually try to market their websites with programmatic techniques and focus on general strategies to catch as many areas as they can.  You can beat them by focusing on your geographic are and your niche.  We hope this post gives you a tool for competing against the big brands.

Lead Nurturing – How To Make Your Prospects Take ACTION

Lead NurturingOne of the best strategies to generating leads is by lead nurturing. This means that you remain in contact with your leads, and help them out. This in turn, could make for potential clients. Some of the best ways to do this is through successful traffic generating campaigns, and through lead generation.

Getting traffic to your site is almost more important than getting real estate leads, because without traffic, there wouldn’t be any leads. While it’s true that the vast majority of people that do search your site will not become leads, there will be some that do. For example, for every 1,000 people that visit your site, 100 might become leads, and out of those 100, 10 might become potential clients, with just 1 potentially buying or selling. A successful traffic generation campaign will ensure that you achieve enough people that do become clients to justify the expense of the campaign. If you spend $1,000 a month in traffic generation, and you are only getting 1 person a month from it, does it cover the cost?

 

Some of the best ways to get more traffic is through social media campaigns, paid advertising (both online and through television), and Search Engine Optimization (SEO) of your website. Being able to easily find your website when doing searches of the local area (or your area of service) will greatly help drive more traffic to your website. If a person is searching for your area, and you are not showing in the search engine results, the person will never get to your site.

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