Real Estate Marketing

Market the community not the city

When it comes to marketing real estate one must keep in mind where in the buying cycle your potential custom may be in. For example, some real estate agents target cities due to the large search volume for the keyword. However, the conversion rate improves with the more specific you get. Lets look at a scenario:

Santa Rosa real estate has a search volume of 1900 per month
Rosemary Beach real estate has a search volume of 1000 per month

Rosemary Beach is in Santa Rosa Beach. Santa Rosa Beach has numerous communities of which some are primarily second homes and rentals so potential buyers quickly find that they need to narrow down their search to find the home they want and then they start searching information about the communities. So while Rosemary Beach real estate has less search volume the odds of a user actually contacting you to purchase a home is greater for the community than that of the city.

Are Luxury Vacation Rentals the New Hotels?

Imagine being in your own private, luxurious home overlooking the Gulf or a remote, peaceful section of the bay on the Emerald Coast. Imagine not having to deal with other people – other than the friends and loved ones you want to be around? Imagine living like a billionaire in your own private coastal retreat. Well, you can realize this fantasy!

Are luxury vacation rentals the new “hotels” for vacationers? They can accommodate up to 30 people, are very private and luxurious, and families or groups can pitch in to rent the entire home. Luxury vacation rentals definitely sound like the future. And the present! Here are some advantages of renting a home over a traditional hotel.

· You will feel more like a local on your vacation and get the “inside scoop” on what coast life is really like.
· It will give you as a family or a group more luxury, space, and privacy for your money than rooms at a hotel.
· You can see what it will be like to live in the area and might consider buying a home to live near the water permanently.
· Home-apartment rentals is a growing segment of the vacation industry; be on the cutting edge.
· You are more likely to have a kitchen or washer/dryer while renting a home than in a hotel.
· Most of the time, you will have more privacy and money left to spend on other things during your trip.
· The check-in and check-out times in rental homes are more likely to be flexible than in hotels.
· You will usually get more space for your dollar.
· You can live like a king or queen by renting a palatial place, even if you have to return to the “real world” after vacation.
· On the downside: Rentals homes are often not as easy to rent for a quick weekend getaway, so you will need to plan in advance in most cases.
· Sharing a house lets families spend more quality time together.
· By not being in a hotel, you can pad around in comfortable clothes or pajamas.
· Being alone in a home can be romantic for a group of couples — but at the same time allow for socializing.

Here’s a typical day in a hotel: check in after waiting for room service to finish and worry about checking out early the morning you have to leave; put on clothes to go in the hall or out in the lobby; put up with noise in the next room; feel like you are only hanging out with other tourists; complain about the price of the room and the problems with the decor; feel like an “outsider” on vacation.

Here’s a typical day in a private rented home: check in at your leisure and out at your leisure, no one is watching; walk around in your shorts and shoes since no one can see you; admire all the space and luxury that you are getting for your money; enjoy spending time with friends and loved ones rather than faking friendly with strangers in a hotel; feel at home as if you are the king of your castle on vacation.

Now which one will you choose?

Leave Vacation Rental Management to the Professionals

Vacations are meant be fun! Time for family and friends to get together for parties or relaxation, time for sports and adventure, time for personal reflection and meditation. There are many reasons for vacation. One reason, however, is NOT to work and worry. Managing vacation property, however, can be a big worry! What a stressful job it is at times with careless vacationers, rental upkeep, legal matters, and everyday problems. Why fret over vacation rentals! Have some down time with the tourist on our beaches. Leave vacation rental management to the professionals.


Did you know that there is an association for vacation rental managers? Founded in 1985, the Vacation Rental Managers Association (VRMA) states on their official website that they are “an international, professional trade association of the vacation rental property management and hospitality industries. Membership includes hundreds of professional vacation rental manager and supplier members around the globe.” VRMA “advances the vacation rental industry by providing invaluable educational and networking opportunities, promoting the value of the vacation rental experience and speaking as the authoritative voice to foster professionalism and growth in the industry.” This is a solid, respected association and shows how important a professional property manager can be.


When people know how to maximize your management property, why try to do it yourself? Leave vacation rental management to the professionals! So what exactly does a property manager in general do? According to Micah Berg a property manager for Destinresorts.net, property manager knows more than you might think, for example:

  • They are responsible for maintenance/management of a physical property, residential or commercial.
  • They may have completed post-secondary classes in architecture, business, or property management.
  • They are sometimes trained to make decisions about long-term care of a property.
  • They have solid communication skills, often augmented through courses or seminars.
  • They have on-call hours in order to respond to emergencies.


Vacation property managers, in addition to these characteristic, also deal with specific vacation-related issues:

  • They supervise on-site staff for vacation activities.
  • The arrange service contracts with outside vendors for such activities.
  • They conduct property inspections necessary for vacation rentals.
  • They respond to resident complaints about seasonal problems.
  • They hire on-site staff & maintenance workers for rental upkeep.
  • They ensure turnover resident compliance with rules and regulations.
  • They facilitate the efficient turnover of vacation rental units.
  • They coordinate advertising for available units.
  • They review rental applications, ongoing during high season.
  • They monitor performance to budget, always a hassle.
  • And they handle property emergencies, frequent during tourist seasons.


And the list goes on! Doesn’t that sound like a lot of work? Why would you want to do it yourself? Property management is difficult enough; vacation property rental is TWICE as complicated. Do yourself a favor and make money off your property; don’t be a slave to it. Don’t manage your own vacation rental property. Leave vacation rental management to the professionals!