Real Estate Marketing

What gift to get a client who can afford anything.

With Christmas cman_scratching_headoming soon one might wonder what to get a client or friend who can afford anything they want?  While pleasing someone who has the ability to buy anything they may want not be easy there are several things that you can do.

1) Buy them an experience like tickets to a show, play, tour or adventure.  People tend to remember experiences more so than items and the experience has more value to them than a gift that they may soon forget.

2) Buy them a personalized gift, for example you can buy them a customized phone case, customized with a monogram or picture of their family.

3) Buy them a gift certificate for family portraits.


The thing to remember is you will never out spend them but can always make a lasting impression if you select a gift towards creating or reflecting on memories.

Vacation Destinations are Leveraging Popular Entertainers to Attract Guests

bartrockettsmAs the summer draws near to an end some vacation destinations are still crowded with guests. Locations like Destin Florida still have a lot of visitors. Why do some locations seem to keep the summer going and some don’t? Well, quite frankly it is the extras they provide that keep the guests coming. Destin has new attractions every year and this year the Destin Harbor welcomed Bart Rockett a well know magician who has performed internationally as well as in Branson, Missouri for over eight years. Bart has been wowing the crowds with as many as two shows a night Harbor Walk Village. The Harbor adds lots of new things every year but adding a 200 seat theater for Bart Rockett has given families the opportunity to see a true Hollywood show. Guests love it which is why they are trying to stretch summer out as long as they can. Learn More about Bart Rockett at www.destinmagic.com

Market the community not the city

When it comes to marketing real estate one must keep in mind where in the buying cycle your potential custom may be in. For example, some real estate agents target cities due to the large search volume for the keyword. However, the conversion rate improves with the more specific you get. Lets look at a scenario:

Santa Rosa real estate has a search volume of 1900 per month
Rosemary Beach real estate has a search volume of 1000 per month

Rosemary Beach is in Santa Rosa Beach. Santa Rosa Beach has numerous communities of which some are primarily second homes and rentals so potential buyers quickly find that they need to narrow down their search to find the home they want and then they start searching information about the communities. So while Rosemary Beach real estate has less search volume the odds of a user actually contacting you to purchase a home is greater for the community than that of the city.